About
With over 20 years of manufacturing expertise and 10+ years in international trade, WELLE Trade has built a strong foundation in sourcing and supplying high-quality products across various industries. Our core focus includes EVA foam, natural rubber, and sporting goods, where we maintain close partnerships with leading manufacturers and operate our own factories and processing centers.
We are from two founding pillars
EVA Foam Manufacturing Factory
Founded in 2002, our foam factory mainly produces PE, EVA, and TPE microcellular closed-cell foam sheets and processes them into products such as shoe insoles, floor mats, taekwondo mats, EVA foam blocks, TPE yoga mats, EVA foam rollers, cushioning materials, bag linings and so on.
International Trading Company
Founded in 2010, our trading company specializes in sports and fitness products, plastic products, houseware, hardware tools, electronic products, machinery and equipment, as well as a variety of customized products and so on.
Trusted by Leading Brands
Over the years, we’ve had the privilege of working with a diverse group of clients across various industries. These partnerships are a testament to our commitment to quality, trust, and mutual success.
14+
Years of International Trade Expertise
22+
Years of Manufacturing Excellence
FILA
Demix
Future Sport
GMP
Atrio
SMJ Sport
Master Sports
UNIQLO
MUJI
CELSIUS
Covertec
Fitnesas
Miniso Sports
Gymenist
Nintendo
Gaiam
Bodytone
Bunker
Pegasus Fitness
Star Fitness
Hygge
Pexew
Zipro
Velpron
We are a customer-centric supply chain service provider specializing in customized procurement and high-quality supplier matching.
Customized Product Sourcing & Development
- Analyze your specific product requirements (specifications, materials, functions, etc.)
- Source and match factories with professional custom production capabilities
- Coordinate product design, sample development, and modification until satisfaction
- Support OEM/ODM projects for various industrial and consumer products
Premium Supplier Matching & Evaluation
- Screen suppliers based on your criteria (quality, price, delivery time, certification, etc.)
- Conduct on-site factory audits, product testing, and supplier background verification
- Provide detailed supplier profiles and comparison reports for your decision-making
- Establish long-term cooperative relationships with reliable suppliers on your behalf
One-stop Procurement Support
- Handle order follow-up, production supervision, and quality inspection
- Coordinate communication between you and suppliers to avoid misunderstandings
- Assist with logistics, customs clearance, and shipment arrangements (if needed)
- Provide after-sales support and problem-solving for procurement-related issues
Custom Supply Chain Optimization
- Evaluate your existing procurement process and identify improvement opportunities
- Recommend cost-effective solutions to optimize your supply chain
- Support small-batch custom orders and flexible production arrangements
- Adapt to your changing business needs with agile sourcing strategies
International Clients and Local Suppliers
10+
Countries and Regions Served Worldwide
20+
Trusted Suppliers and Manufacturers
Our network spans the globe, with clients in numerous countries and regions, while our suppliers are rooted across various regions in China. This extensive reach allows us to connect international demand with reliable, high-quality production, ensuring seamless service and support no matter where you are.
Meet our team
We are a family-owned enterprise with independent factories, land, and production facilities. Meanwhile, we are constantly exploring a richer range of product categories and continuously expanding our manufacturer partners in the supply chain.
Gang Wang
The founder of the dye dispersant chemical factory
The founder of Welle Trade
Shunqing Xiao
The founder of the EVA foaming factory
Photographer
Sean Wang
Sales Manager
Sourcing and Supply Chain Specialist
Jerry Wang
Project Management
Supply Chain Management
FAQs
Frequently Asked Questions
What are your areas of specialization?
We specialize in the production and processing of EVA Foam sheets and manufactured products, natural rubber products, sports and fitness products, and more.
Are you involved in any other areas of products?
We are happy to expand our business in other areas of products, please let us know your purchasing needs and we will find the best source for you.
How do you achieve strict quality control?
Thanks to our experience in operating our own factories, we are good at identifying the links where quality problems are likely to occur and warning the factories of the risks in a timely manner.
How do you manage the production cycle to ensure on-time delivery of goods?
For regular products, our cooperation with the factories makes it possible for us not to experience delays in deliveries, even during epidemics. For new products and large volume orders, we have a dedicated staff in the factory to coordinate with the factory to resolve events that may negatively impact the delivery of goods.